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The reason most businesses fail.

Small business number 1: Know your customer like the back of your hand. Know your customer for an example. Middle age couple 35 and 33 year old that lives in Summerlin Las Vegas. They have no kids and they have two dogs. They work 40 hours a week and do not like spending money without researching. They typically go to a bar called The bar in Las Vegas which is slightly upscale but not super expensive. This couple a year together makes 130k which allows them to go on a vacation or two a year. This is how detailed your customer should be I made an entire profile based on them. This allows me to go to places like the bar to seek out people like this. This allows me understand my customer as I have a specific customer in mind.

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